If you don't have a business page, you really should. For a number of reasons, there are many more applications that work with business pages that just aren't available to personal profiles. (i.e. Etsy app and the Artfire Kiosk to name a few.)
So if you don't yet have a business page, set one up.... I'll wait, so hurry back. :o) Trust me, people are much more likely to follow what's going on with your business if they just have to click "Like," rather than sending you a friend request and waiting for you to accept.
Once you've gotten your business page set up, you'll want to link your personal page to your business. Otherwise, how will people know where to find your business page (or that you even have one.) One of the biggest mistakes I see people make is when they list their employment on their personal page, they'll write XYZ company or self employed, etc. BUT by doing that, nobody knows you have a business you run. They have no way of seeing that information. This really came into play when Facebook made their major changes back in May for both the personal and business pages.
How can we fix this?
Regardless of your day job, or full-time employment, the reality is you still work for yourself and need to promote YOUR business with passion in order for it to grow. Simple solution to get you started. In the Employment Section of your personal profile, set the employer as your facebook fan page! Here's how:
- Click Edit Profile > then go to the Education and Work section.
- Begin typing the name of your fan page in the Employer field.
- If you see your fan page in the dropdown menu, select it.
- Then fill out the remaining fields (Position, City/Town, Description and Time Period). If you also add in any business partners/colleagues, this will show on their profile too under the Employer section.
- Click Add Job.
Want more great Facebook and Social Media Marketing tips? "Like" my FB Page and I'll be sharing more secrets and tips frequently in the weeks to come! Hope you have a FANTASTIC Facebook Friday!