|A Day Late and Completely Insane|
The top 1/2 of any webpage is the most valuable real estate on that website. Why? Because people don't have to scroll to see it. So whatever is placed there will be the most viewed and most clicked links.
See the problem with timeline?
One big, fat picture doesn't allow people to click through to your website. They have to search to find a link to your online store. They have to search to even find more of your photos with your products. That's why the BIGGEST online marketers had not, nor wanted to switch to timeline.
Consumers don't like to have to work to find what they want online. Making it easier for them to shop means better and more customers!
But overnight FB decided to completely ignore the online marketing experts, ignore the e-mails that were sent in explaining why that structure was bad for businesses and flipped the switch on all business pages.
I had hoped they would have a change of heart and allow people the choice about how to market their business. But they didn't...
Time will tell whether or not business owners will continue to use FB as one of their main marketing platforms, or if pages will become like ghost towns, with random posts once in a while and minimal interaction.
In forcing everybody to timeline, FB put the axe down on many other significant apps. No longer does your Etsy shop show up as a tab... again being horrible for e-commerce and marketing your products. I'm no longer an artfire user, but I'm guessing those users will be in a similar boat in the FB timeline.
I have and do use other platforms. I will be doing more on Google+ and I've had much enjoyment and success on Twitter. Connect with me if you wish! I will continue to share great blog posts and creations I see from other bloggers and creative artisans.
Like I said, timeline is completely different for personal profiles. Personal profiles and business pages serve two completely different purposes on FB. I think I'm going to need a giganto cup of java today while I do all the updates I have to do. Lovely....
Have a terrific freakin' day!
Here's the fine print: The opinions expressed in this blog post are just that - opinions of the author and blog owner. She is not affiliated or employed by Facebook. Thus, her opinions and those of other experienced internet marketers have been completely ignored by FB and it's subsidiaries.